3662 W Camp Wisdom Rd
Dallas,  TX   75237
Tel. (972) 296-1491


In a three year span, 1993 through 1996 the Dallas Cowboys went from a 1-15 record to winning three Super Bowls. Similarly, Southwest Center Mall has under gone an amazing rebirth.  The property was once known as "The Regional Shopping Facility of Dallas" then the property went into Bankruptcy and was purchased by the current ownership in late 2009. The mall has numerous regional and national stores such as Macy's, Burlington's, Sear's,  Champs, Clear Wireless, Footaction, GenX, GNC, Hibbett's, Kids and World Foot Locker, HYP,  Jimmy Jazz, Lids, Metro PCS, R.Sole, Underground Station and World Optical Products.

Many of the 112 stores have long boasted the biggest sales in their chains, Sears in the North Texas district, Foot Locker in the entire country. New stores are infusing fresh energy into the prosperous shopping institution.
Everywhere you look, signs of success can be seen.  Dallas Cowboy players, other sports stars and rappers are frequently spotted shopping at this mall.  Each month, the mall host numerous events; great entertainment can be found.  Please see the upcoming Calendar of Event for forthcoming events.
Come see for yourself all that Southwest Center Mall has to offer!


Southwest Center Mall (formerly known as Red Bird Mall) is a located in Dallas, Texas.  Southwest Center Mall, originally owned by the DeBartolo family, opened in 1975. It was, and remains, a major shopping mall located in the southern sector of Dallas. The mall's original name, Red Bird Mall, came from the Red Bird area of Dallas in which the property is located. The mall is located near the intersection of U.S. Route 67 and Interstate 20. The physical address is 3662 W. Camp Wisdom Road, Dallas, Texas  75237.

The mall was remodeled in 1996 and the name was changed to Southwest Center Mall in 1997. A new $18 million food court was added in 1998; the food court is located at the mall's northwest entrance. At the same time, Dillard’s increased their store size from approximately 100,000 square feet to approximately 150,000 square feet and Sears renovated their entire store. In 2008, a skillful and energetic General Manager, Lisa Powell Long was brought in to redevelop the property. The current owners purchased the property in 2009. Combined with recommendations from a city funded study, The Ownership and the General Manager have not only revitalized the mall, but are affecting an entire community.  Under the Managements direction a strong Community organizer, Edna Pemberton was hired to bring together monthly events at the mall and a Leasing Agent, Robert McWilliams was brought in to assist with the lease-up. The property boosts of being one of the safest malls in the Metroplex. Southwest Center Mall's occupancy has significantly increased; from 50% to its current occupancy of 81%.

We would like to invite shoppers to rediscover Southwest Center Mall.
Free Wifi
Southwest Center Mall
3662 W Camp Wisdom Rd
Dallas,  TX  75237
t. (972) 296-1491
f. 972-861-5798

Google Maps